Core Values
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Core Values
Our goals are to extend the Digital Green system for agriculture extension through research- and community-level partners by bootstrapping on existing institutional capacity and targeting investments in operational tools and processes, monitoring and evaluating progress with feedback and refinement support, providing a platform to share content amongst partners, and enabling partners and farming communities to sustain and expand the program on their own.

Core Values:
  • Obsession for improving the sustainability of farmer livelihoods: We start with the farmer and work backwards.
  • Innovation: If you don't listen to farmers you will fail. But if you only listen to farmers you will also fail. We seek to improve not only the livelihoods of farmers or the efficacy of our partners, but also ourselves.
  • Bias for Action: We live in a time of unheralded challenges and insurmountable opportunity, provided we make every minute count.
  • Ownership: Ownership matters when you're building a great organization. Owners think long-term, plead passionately for their ideas, and are empowered to respectfully challenge decisions.
  • High Hiring Bar: When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person a superstar?"
  • Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, sustainability, and invention!