Digital Green’s assets and capabilities uniquely position us to help mitigate the effects on COVID-19 on farming communities.
COVID-19 threatened both the health and livelihoods of rural communities -shutdowns of rural markets and transportation restrictions disrupted supply chains and markets.
Digital Green is supporting farmers by establishing new ways of delivering advisory services and strengthening market linkage, building on the potential of a more connected society. We also leverage offline solutions due to key gaps in digital access, with rural populations 40% less likely to use mobile internet than urban populations, and women 23% less likely than men.
Digital Green customizes content based on farmer feedback. We are working with government partners to develop locally-relevant video(s) with COVID-19 awareness messaging, to supplement videos on agronomic topics. Digital Green has developed more than 6,000 localized videos in over 30 languages and dialects, with over 60 million views on our YouTube channel demonstrating the demand for this advisory information
Digital Green is exploring how we can adapt our approaches and leverage technologies to communicate vital information amidst social distancing and lockdowns and to support smallholder farmers.
Our message on the ongoing COVID-19 crisis and commitment to serving smallholder farming communities in this crisis.
As the COVID-19 pandemic grips the world our offices have been locked down to promote social distancing. Hear how our field teams are coping with the situation.
