About Digital Green
By continuously innovating and expanding digital solutions, we remain committed to driving meaningful change. Our team is passionate about transformative change, fostering resilience, and making a tangible impact. Joining Digital Green Trust means joining a team of forward-thinking leaders in technology-driven development and social impact in India. If you’re a visionary who shares our values and seeks to drive impactful partnerships for the greater good, we invite you to join our mission. www.digitalgreentrust.org
Job Summary
This role is ideal for a creative thinker, impactful communicator, and strong content creator with a proven track record in organizational communications. The ideal candidate will be skilled at translating complex development themes into compelling, audience-specific narratives and driving visibility across diverse communication channels.
Reporting to the Head Communications, the Manager Communications will:
· Shape and execute integrated communication campaigns and strategies;
· Develop high-quality content across formats and platforms;
· Lead media outreach and thought leadership efforts;
· Build communication systems and processes that support growth and impact;
· Collaborate with senior leadership and cross-functional teams to ensure consistent messaging aligned with DGT’s mission and voice.
This is a high-impact, hands-on role for someone who is passionate about using communications to drive change. This is an exciting opportunity for a creative, strategic, and collaborative communicator to help shape and amplify the voice of an organization transforming the lives of smallholder farmers across India.
Key Responsibilities
· Collaborate with the Head Communications to develop and implement integrated communication strategies aligned with Digital Green Trust’s (DGT) goals.
· Lead narrative building, audience analysis and identify key messaging channels to maximize impact among donors, partners, government, media, and other stakeholders.
· Co-develop the communications plan, editorial calendar, campaign plans, and budget tied to major milestones, events, and thought leadership opportunities.
· Build and refine communication systems, processes, and templates to ensure consistency, quality, and efficiency.
· Support team planning and strengthen the communications function through documentation, knowledge-sharing, and collaborative workflows.
· Define and monitor KPIs to measure effectiveness and inform organizational decisions.
Content Development, Storytelling & Branding
· Lead creation of high-quality, engaging content across formats: blogs, articles, op-eds, donor reports, case studies, newsletters, brochures, and executive talking points.
· Develop compelling narratives that resonate with diverse audiences, reinforcing DGT’s mission and brand.
· Collaborate with program, MEL, and leadership teams to gather impactful stories, insights, and data.
· Design and produce communications materials for digital, print, and events, including presentations, website content, infographics, photo stories, and so on.
· Maintain editorial and social media calendars for timely, audience-specific content delivery.
· Ensure brand consistency in tone, visuals, and messaging across all touchpoints.
· Coordinate with internal teams and external vendors to support campaign execution and content production.
· Collect and curate stories from farmers, beneficiaries, and partners to illustrate DGT’s on-ground impact, blending emotional connection with data and testimonials.
Social Media & Digital Engagement
· Develop and execute a dynamic social media strategy to grow DGT’s digital presence and thought leadership on relevant platforms.
· Create platform-specific content—posts, captions, short videos, and visual stories—that highlight DGT’s programs and impact.
· Align social content with overall communication goals to amplify campaigns and support visibility, engagement, and advocacy.
· Monitor trends, analytics, and engagement metrics to optimize social media performance.
· Manage email communications and support website and blog content planning with SEO optimization in coordination with the digital team.
Media Engagement & Public Relations
· Develop and implement proactive media strategies to enhance DGT’s visibility and credibility across agriculture, development, and tech sectors.
· Work with PR agency to explore visibility opportunities and engage with media.
· Build and maintain relationships with journalists, editors, influencers, and media outlets to secure impactful coverage.
· Draft and distribute press releases, op-eds, media kits, advisories, and talking points for leadership.
· Identify story angles, pitch narratives, and coordinate media interviews around key events and campaigns.
· Monitor media trends and coverage, maintain a media contact database, and track outreach impact.
· Support public speaking opportunities for DGT leadership at forums and industry events.
Thought Leadership
· Partner with senior leadership to craft thought leadership content, including op-eds, speeches, blog posts, panel briefs, and LinkedIn articles.
· Draft executive communications that articulate DGT’s vision, strategy, and achievements for donors, partners, and the wider development community.
· Support in identifying and pursuing strategic visibility opportunities in publications, conferences, and high-profile forums.
Events Management & Campaigns
· Support planning, coordination, and execution of internal and external events such as webinars, workshops, conferences, and product launches.
· Develop communications materials for events—banners, speaker briefs, invitations, post-event reports.
· Lead communication campaigns around key organizational moments like fundraising, partnerships, and major announcements.
· Manage speaker logistics and promote events through digital and offline channels.
Fundraising Communication & Stakeholder Engagement
· Collaborate with the resource mobilization team to develop communication strategies that support donor acquisition, engagement, and retention.
· Engage donors, partners, and supporters through tailored communication plans and materials.
· Develop donor communication content, including impact stories, emailers, and campaign updates.
· Represent DGT at external events and meetings to promote organizational work.
· Prepare and present reports, presentations, and updates for stakeholders.
· Facilitate meetings, workshops, and forums to engage stakeholders and gather feedback.
Crisis Communication
· Implement crisis communication plans to address potential issues promptly.
· Act as a primary contact during crises to ensure accurate and timely communication.
· Monitor and manage online reputation, addressing negative comments or misinformation proactively.
Internal Communications & Knowledge Management
· Develop internal communication materials to foster team engagement and cross-departmental visibility.
· Establish and maintain centralized content repositories, photo archives, templates, and communication SOPs.
· Coordinate with external agencies, designers, writers, and videographers.
· Mentor and guide junior communications staff, consultants, and interns to ensure quality and alignment.
· Support external communication materials like press releases and annual reports to share DGT’s milestones and impact.
Content Quality & Brand Consistency
· Ensure all content including designs aligns with DGT’s brand voice, style, and values, maintaining accuracy and quality.
· Manage quality control processes to maintain consistent tone and organizational messaging across platforms.
Cross-Organizational Collaboration & Systems
· Work closely with program, resource mobilization, and MEL teams to gather information and ensure messaging consistency.
· Maintain a centralized communication asset management system.
· Foster a culture of communication across the organization.
· Engage external agencies, photographers, and videographers as needed for large-scale projects.
Performance Tracking & Insights
· Monitor communication campaign performance using analytics tools and dashboards.
· Analyze content reach, engagement, and media coverage to evaluate effectiveness.
· Provide regular reports to guide continuous improvement in storytelling, media outreach, and communications strategy.
Other Duties
· Perform any other responsibilities as assigned by the Supervisor/Head of Department.
Qualifications and Experience
· Bachelor’s or Master’s degree in Communications, Journalism, Public Relations, Marketing, Development Studies, or a related field.
· 5–8 years of progressive experience in communications, with a strong focus on content creation and organizational communications, preferably in the non-profit or development sector. Experience with global or international organizations is an advantage.
· Proven ability to develop and execute integrated communication strategies and manage multi-channel content.
· Experience with media relations, public outreach, social media, and digital marketing.
Content Creation & Strategic Thinking
· Expertise in diverse content formats: donor reports, case studies, blogs, social media posts, speeches, and thought leadership pieces.
· Ability to craft compelling, data-driven stories tailored to multiple audiences.
· Strong strategic and creative thinker with the ability to develop and implement effective communication plans.
Digital & Technical Skills
· Proficiency in digital tools, social media platforms, CMS (e.g., WordPress), email marketing software (e.g., Mailchimp), and basic graphic design tools (Canva, Figma, Adobe Creative Suite).
· Familiarity with SEO, content optimization, and analytics tools.
· Knowledge of AI content tools (ChatGPT, Gemini) and video editing platforms is a plus.
Project Management & Collaboration
· Excellent organizational skills to manage multiple projects and deadlines.
· Strong interpersonal and collaborative skills to engage with cross-functional teams, leadership, and external stakeholders.
· Experience mentoring junior staff is desirable.
Communication & Language
· Exceptional written and verbal communication skills with meticulous attention to detail.
· Ability to adapt messaging to diverse audiences while maintaining brand consistency.
· Fluency in English is essential; proficiency in Hindi or other regional languages is advantageous.
Desirable Traits & Values
· Passion for development, especially in agriculture, rural development, or public health sectors.
· Adaptable, creative, and able to thrive in a dynamic environment.
· Commitment to DGT’s mission and values.
Application Procedure
Location: NEW DELHI
Reports To: HEAD – COMMUNICATIONS
To apply, ask a question, or refer someone in your immediate network, please write to us with a subject line as “Application for Manager Communications” with the cover letter and resume/LinkedIn profiles using the following contacts: ashokkumar@digitalgreentrust.org